Disney is one of the most successful brands out there. Its origins go back to the famous founder Walt Disney and its revolutionary ideas and techniques that led to the creation of the first short, animated films that quickly became feature films and later developed a legacy that lasted decades.
That being said, small and bigger flops exist in the highly competitive environment in which Disney operatesHowever, it’s associated with some of its most successful works, such as Cinderella, Beauty of the Beast, Toy Story, and The Little Mermaid.
There have been many flops in between, and in this day and age, with the rise of streaming platforms, Disney needs to keep up with the latest technological innovations to provide better products for its ever-changing audiences.
That being said, the tech progress is again on the side of Disney. With the rise of artificial intelligence technology, machine learning, and predictive analytics, they take into account different factors and predict what types of content are popular among their target audience and utilize that knowledge to create films, and animated features, that are box office success. In this article, we’ll explore how different factors impact the success of Disney and the application of predictive analytics.
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What is Predictive Analytics
Predictive analytics and science are based on statistical models and machine learning algorithms to predict future trends and events based on current databases. Entertainment can benefit from these crimes of technology because a lot goes into making a movie, an animated feature, or even a short film.
Disney might invest thousands of thousands of dollars in something that will never yield profit, and this is why they take the latest trends and performance of other releases at the box office seriously by utilizing predictive analytics to drive box office success and identify new audiences and from rules that would appeal to different target audiences.
For example, predictive analytics and science apply to derive insights from the opening weekend’s results at the box office. Then they can use that data to make decisions regarding their products on the market, launching new animated features, films, or sequels, or applying their marketing efforts differently.
For example, some of Hollywood’s latest and prominent trends are rebooting popular franchises, including films, TV shows, and even cartoons. This trend was significant for Disney, which made a huge investment into live-action remakes of their previously popular animated features, such as Beauty and The Beast, Cinderella, Alladin, and the much-anticipated remake of The Little Mermaid.
You can also use predictive science to identify potential audiences for each movie and the development with tailored marketing strategies.
Disney Successes and Flops
We can debate what constitutes our success or a flop at the box office since some failures grow to become iconic movies. However, for something to be considered a box of your success, it has to achieve a profit and higher return on investment.
Ultimately, no matter how much we’d like to appreciate the creativity and the work that goes into developing a film or an animated feature, the profit still counts for Disney and other corporations from the entertainment industry.
Many Disney fans even bet on future releases based on their stories and current market trends, a guess which will flop and which one will achieve more success. If you’re into online betting, then you will be glad to know that there are easily accessible and reliable betting sites, like BetNow EU, that you can visit and see what kind of options they offer.
Online marketing, in particular, is very important for the success of certain features, films, and cartoons. Disney is applying predictive analytics and science to different releases. Still, the main advantage right now is that the Internet enables Disney and other corporations to learn about their audiences’ main habits and behaviors. Artificial intelligence is again responsible for that and uses the data to create personalized marketing campaigns that fit the preferences of its audience.
Even though we can explore how different factors impact the successful Disney, it is really important to consider Disney a huge corporation with excellent brand visibility among its audiences.
So, they have the resources and power to promote it on every device, including mobile devices and smart TVs, utilize social media marketing, influencers, et cetera. They have quite a lot of resources to excel on that front.
If they have clever marketing campaigns or teasers, that will build more anticipation toward the movie. One of the main factors for the success of the Disney movie is the audience’s critical reception and reaction.
Some critically acclaimed movies feel to reach box office success; in this case, we can see that as a failure. As mentioned earlier, creative work must yield profit even if it is critically acclaimed.
Another reason for the success of films is the story and the Disney soundtrack because the brand is famous for its soundtracks and the actors’ performance. The characters’ storylines are quite important for the success of any movie or animated feature.
In our opinion, even if they have the best marketing in the world and have managed to attract a huge audience on their opening night, if the film fails to capture the attention of its audiences, it will be a failure once again.
In conclusion, Disney operates in a highly dynamic marketplace with the rise of streaming services like Amazon Prime, Netflix, and Hulu. So, working on unique and well-developed films and stories is crucial for its success.
For this reason, they employ different predictive analytics techniques and technologies to capture the data, anticipate new trends, and later focus their marketing and creative efforts on those results.